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Our Story

Hello, and Welcome to Rush Creek Creations

Rush Creek Creations is a small company located on the south-side in one of the many working-class neighborhoods found throughout the great city of Milwaukee, WI. The desire to drive innovation is embedded in the very fibers of our culture. From the beginning, our vision for Rush Creek Creations has been to manufacture exceptional, affordable, high-quality storage solutions for the outdoor enthusiast who is looking for a safe place to store & display their gear and accessories. When Rush Creek Creations first started, we set out to fill a major gap in what the market had to offer as far as quality storage solutions where fishermen & hunters were concerned. Our first step to fixing that problem was to design a rack that would be beautiful and affordable with ultimate functionality. In 2007 we debuted our beloved rustic line with 28 products – a great start, but only the beginning. We understood the importance of not only listening to our customers’ feedback and suggestions but actually implementing them. What resulted were all-around stronger and improved products that not only satisfied our day-one customers but also opened the door to an entirely new audience that immediately recognized the quality and innovation that Rush Creek Creations strives to achieve in all of the products we create, in an arena where outdoor enthusiasts were previously forced to simply settle for what was available. Fast-forward to 2020, with years of experience, exceptional craftsmanship, and top-notch engineering, we now offer the most paramount racks the market has ever seen. Every product in our line undergoes rigorous testing to ensure only the best is released to our customers. Our catalog now features over 80 products in multiple variations – you can choose by color, pattern, or storage capacity. Rush Creek Creations products are designed and tested in the USA.

When you buy one of our racks you can feel confident knowing that we offer a 90-day warranty – if you are for any reason dissatisfied, you can easily return for a full refund or exchange for another one of our products. For further warranty information or inquiries please call 844-627-4480 or email our support team at productsupport@rushcreekcreations.com

Our Roots

Rush Creek Creations started in 2006 in Milwaukee, Wisconsin, with a love for the outdoors and a need for better gear storage. What began in our family’s garage with a few handcrafted fishing rod racks has grown into a nationally trusted brand—and today, we’re proud to be the #1 fishing rod storage brand in America.

From fishing to firearms, our mission has always been the same: to design smart, durable storage solutions that make it easier to enjoy the activities you love.

Our Innovations

At Rush Creek Creations, innovation is at the heart of everything we do. We’re not just making storage—we’re rethinking how outdoor gear is protected, organized, and displayed. From the very beginning, we’ve pushed the boundaries of design to create products that are as smart and durable as they are easy to use.

We’re proud to hold multiple patents for features that make storing your gear more intuitive—like our swiveling gun bases that adjust to any stock, or adjustable rod racks that fit everything from ultralights to offshore setups.

Our Passion

At Rush Creek Creations, our passion for the outdoors runs deep. Fishing, hunting, and time spent in nature aren’t just hobbies—they’re a way of life. They’re the early mornings on the water, the quiet moments in a tree stand, and the memories made with family and friends along the way. We design every product with these experiences in mind—because we live them too.

Whether it’s a day on the lake chasing trophy fish or a weekend in the woods during hunting season, we’re out there using the same gear we build for you.

Design & Manufacturing Process

Every Rush Creek Creations product starts with a simple question: how can we make it better? From concept to final build, our process is driven by craftsmanship, innovation, and a deep understanding of what outdoor enthusiasts truly need.

All of our products are designed and tested in-house at our U.S. design and testing center, where our team of engineers, designers work together to bring new ideas to life. We carefully prototype, test, and refine each piece to ensure it performs not just in the lab—but in the field, the garage, the lodge, or the boat.

While our global manufacturing partners help us deliver value at scale, every product reflects the standards and spirit of American ingenuity. We choose materials that are built to last, finishes that protect against the elements, and assembly that’s quick and intuitive—because we know firsthand how important your time and gear are.

At Rush Creek Creations, design isn’t just how it looks—it’s how it works, and we’re proud to put that promise into every item we make.

Rush Creek Creations