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Our Story

Welcome to Rush Creek Creations

Based in Mukwonago, Wisconsin, we’re a small, hardworking team driven by a passion for innovation and craftsmanship. From day one, our mission has been simple: create high-quality, affordable storage solutions for outdoor enthusiasts who want a better way to store, protect, and display their gear.

When we started, anglers and hunters had limited options—most products forced them to compromise between function, durability, and design. We saw that gap and set out to change it. In 2007, we introduced our first rustic collection with 28 products, combining practical functionality with attractive design at an accessible price point.

As we grew, we stayed focused on what matters most, listening to our customers. Their feedback has shaped every improvement and innovation along the way, helping us build stronger, smarter products that serve both our original customers and a growing community of outdoor enthusiasts.

Today, with years of experience and continuous product development, our catalog has expanded to more than 140 thoughtfully designed storage solutions, available in a variety of finishes, styles, and capacities. Every product is designed and tested in the USA and undergoes rigorous quality checks to ensure it meets our standards—and yours.

When you choose Rush Creek Creations, you can buy with confidence. We stand behind our products with a 90-day warranty. If you’re not satisfied, we make returns and exchanges simple and hassle-free.

Our Roots

Rush Creek Creations started in 2006 in Milwaukee, Wisconsin, with a love for the outdoors and a need for better gear storage. What began in our family’s garage with a few handcrafted fishing rod racks has grown into a nationally trusted brand—and today, we’re proud to be the #1 fishing rod storage brand in America.

From fishing to firearms, our mission has always been the same: to design smart, durable storage solutions that make it easier to enjoy the activities you love.

Our Innovations

At Rush Creek Creations, innovation is at the heart of everything we do. We’re not just making storage—we’re rethinking how outdoor gear is protected, organized, and displayed. From the very beginning, we’ve pushed the boundaries of design to create products that are as smart and durable as they are easy to use.

We’re proud to hold multiple patents for features that make storing your gear more intuitive—like our swiveling gun bases that adjust to any stock, or adjustable rod racks that fit everything from ultralights to offshore setups.

Our Passion

At Rush Creek Creations, our passion for the outdoors runs deep. Fishing, hunting, and time spent in nature aren’t just hobbies—they’re a way of life. They’re the early mornings on the water, the quiet moments in a tree stand, and the memories made with family and friends along the way. We design every product with these experiences in mind—because we live them too.

Whether it’s a day on the lake chasing trophy fish or a weekend in the woods during hunting season, we’re out there using the same gear we build for you.

Design & Manufacturing Process

Every Rush Creek Creations product starts with a simple question: how can we make it better? From concept to final build, our process is driven by craftsmanship, innovation, and a deep understanding of what outdoor enthusiasts truly need.

All of our products are designed and tested in-house at our U.S. design and testing center, where our team of engineers, designers work together to bring new ideas to life. We carefully prototype, test, and refine each piece to ensure it performs not just in the lab—but in the field, the garage, the lodge, or the boat.

While our global manufacturing partners help us deliver value at scale, every product reflects the standards and spirit of American ingenuity. We choose materials that are built to last, finishes that protect against the elements, and assembly that’s quick and intuitive—because we know firsthand how important your time and gear are.

At Rush Creek Creations, design isn’t just how it looks—it’s how it works, and we’re proud to put that promise into every item we make.

Rush Creek Creations